Articles

The Necessity of Broadcast Traffic Scheduling Software

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Linear channels, which broadcast content on recorded or LIVE, are a cornerstone of the media landscape, providing a continuous stream of content for both radio and television audiences. Managing such operations efficiently requires powerful playlist management and traffic scheduling tools. With the integration of features like Electronic Program Guides (EPG) and secondary events, broadcasters can …

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Need of digital signage CMS

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Controlling digital advertising boards effectively requires more than just displaying content—it demands dynamic management, real-time updates, and strategic control over advertising campaigns. Here’s why a Content Management System (CMS) is crucial for this purpose: 1. Centralized Content Management A CMS allows marketers and advertisers to centrally manage all digital advertising content. Whether you have one …

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Monetization Methods for OTT Platforms

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In the rapidly evolving landscape of entertainment consumption, Over-The-Top (OTT) platforms have emerged as powerful players, reshaping how audiences access and engage with content. From Netflix and Amazon Prime Video to Disney+ and Jio Cinema, these platforms have not only revolutionized viewing habits but also introduced innovative monetization strategies to sustain growth and profitability. Let’s …

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Why OTT is the future of entertainment?

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OTT platforms have gained significant popularity and are often considered the future of entertainment and media consumption for several reasons: While OTT platforms offer numerous advantages and are likely to continue growing, it’s important to note that traditional TV and cable services still have their place in the media landscape. The future may involve a …

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