Nowadays, Over-the-Top (OTT) platforms have become a game-changer, allowing businesses to deliver video content directly to viewers via the internet. Whether it’s Netflix, Disney+, or Amazon Prime, Backbone of these applications is an OTT Content Management System (CMS). If you’re looking to launch your OTT platform, choosing the right OTT CMS provider is very important.
What is an OTT CMS?
An OTT CMS is software that helps you manage assets, and curate content on your OTT platform across different devices and on various platforms like smart TVs, smartphones, and web browsers.
Now, let’s look at the top OTT CMS providers that can help you build a successful streaming platform.
1. Brightcove
Best for: Large businesses and media companies
Brightcove is a robust OTT CMS solution tailored for large-scale streaming operations. It offers high-performance video delivery, content protection, and advanced analytics, making it a preferred choice for media companies and enterprises.
Key Features:
- High-quality, scalable streaming
- Advanced video security and DRM protection
- Audience engagement tools
- Powerful analytics and insights
2. Kaltura
Best for: Enterprises and educational institutions
Kaltura is an open-source OTT CMS that offers great flexibility. It is widely used in the education and corporate sectors for online learning and enterprise video solutions.
Key Features:
- Open-source flexibility
- Cloud-based storage and delivery
- Interactive video features
- Secure video streaming
3. Vimond Via
Best for: Media companies looking for scalable OTT solutions
Vimond Via provides a cloud-based OTT CMS with a focus on scalability and ease of use. It helps media organizations manage and distribute video content across multiple platforms efficiently.
Key Features:
- Cloud-based video management
- Scalable infrastructure
- Multi-device support
- Advanced analytics
4. Bright Media Solution – BOSS Studio
Best for: Businesses looking for a powerful and scalable OTT solution
Bright Media Solution offers a cutting-edge OTT CMS through its BOSS Studio product. BOSS Studio provides an all-in-one platform to manage, distribute, and monetize video content effortlessly. It is ideal for content creators, media houses, and businesses aiming for a scalable and customizable OTT solution.
Key Advantages of BOSS Studio:
- White Label OTT Solution – Fully customizable branding
- Single Source Code – Frontend apps built on flutter and React JS
- Theme Management – Easy UI customization
- On-the-Fly Payment Provider – No Development required for web view.
- Analytics and Notifications Integration – Integrate with analytics provider of your choice on the GO
- Supports Super Aggregation – Manage provider catalogue seamlessly.
- Partner Onboarding From UI – Integrate Partner APIs and Schema on the interface.
- App Preview for Small and Large Screens – Check app preview inside CMS for different devices.
5. Viewlift
Best for: Sports and entertainment content providers
Viewlift specializes in OTT solutions for sports, entertainment, and media companies. It offers end-to-end solutions, from content management to monetization.
Key Features:
- AI-driven content recommendations
- Multi-platform streaming
- Live and on-demand content support
- Advanced monetization models
6. Quickplay
Best for: Large-scale enterprises and telcos
Quickplay is a cloud-native OTT CMS designed for enterprises looking to deliver premium streaming experiences. It offers AI-powered solutions and real-time personalization features.
Key Features:
- AI-powered content delivery
- Cloud-native architecture
- Personalized recommendations
- 4K and HDR streaming support
How to Choose the Right OTT CMS Provider?
When selecting an OTT CMS provider, consider the following factors:
- Maximum Control Over Apps: CMS should control maximum integration configurations to minimise application re-submissions in app stores.
- Simple To Use: CMS should caters to all the use cases as per requirement and simple to use.
- Monetization Options: If revenue generation is a priority, look for platforms that support subscriptions, pay-per-view, or ad-based models.
- Customization & Branding: If you want a fully customisable solution, Bright Media Solution or View lift could be a better fit.
- Scalability: If you expect rapid growth, choose a platform that can handle high traffic and multiple devices.
- App Preview: This feature is very effective in getting changes previewed inside CMS before publishing, currently being served by Bright Media Solution only.
- Super Aggregation: SA is now in fashion and new age OTT CMS should support this. Bright Media Solution supports on the fly partner integration.
- All In One: Having Curator, Asset Manager, Subscription Management, Monetisation and Couponing, All in One is a great add-on.
Conclusion
Choosing the right OTT CMS provider is essential for delivering a seamless streaming experience to your audience. Whether you’re an independent creator, an educator, or a large enterprise, there’s a CMS solution tailored to your needs. Evaluate your requirements, compare the features, and select the best OTT CMS that aligns with your business goals.
Are you planning to launch your own OTT platform? Let us know your thoughts in the comments!