Redefining OTT Advertising Strategies with Contextual Targeting in a Privacy-First World
Redefining OTT Advertising Strategies with Contextual Targeting in a Privacy-First World The OTT industry especially OTT advertising is evolving rapidly worldwide and shaping how advertisers connect audiences and how they consume content. With increasing concerns about user privacy, cookie deprecation and other regulation like GDPR and CCPA, the age-old audience-based targeting is no longer enough. …
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